Company Overview:
Oshi is a pioneering plant-based seafood company. Using breakthrough technology, we create premium whole-cut, plant-based fish fillets designed to sustainably feed the world at scale. Our flagship product is a salmon-inspired filet, currently served at top restaurants across the U.S. As we expand nationally, we are seeking a seasoned and strategic Sales Director to lead our U.S. sales efforts across multiple regions.
About the Role:
The Sales Director will be responsible for driving and executing our national sales strategy, managing a growing sales team, and fostering strategic partnerships with distributors and food service and retail channels. This role requires a leader with strong sales acumen, a deep understanding of the food industry, and experience in managing high-performing sales teams. The Sales Director will play a critical role in shaping Oshi’s growth, working closely with senior leadership to accelerate market penetration, diversify sales channels, and ensure long-term business success.
The Opportunity:
Join a fast-growing international startup as a key member of the U.S. leadership team.
Drive national expansion efforts for a revolutionary product in the plant-based seafood space.
Influence strategic decision-making and shape the future of a category-defining company.
Contribute to a mission-driven organization that makes a positive environmental impact with every sale.
Responsibility:
Sales Leadership: Develop and execute a comprehensive sales strategy to grow Oshi's presence across key U.S. regions, particularly in food service and retail channels.
Selling the product: in a small and agile team, you need to be actively selling the product, especially with key accounts.
Team Management: Lead, mentor, and expand the sales team, ensuring targets are met and exceeded. Foster a results-driven, collaborative culture.
Distribution Development: Cultivate new distribution partners and manage the relationships.
Account Management: Oversee key accounts, ensuring client satisfaction, retention, and growth. Establish and maintain strong relationships with customers, chefs, and distribution partners.
Cross-functional Collaboration: Work closely with marketing, operations, and product development teams to align sales initiatives with company objectives.
Market Expansion: Monitor market trends, competitors, and customer feedback to identify new opportunities and adjust strategies accordingly.
Sales Reporting and Analysis: Track sales metrics, prepare forecasts, and present performance updates to senior leadership. Utilize CRM systems to maintain accurate data.
Trade Shows & Industry Events: Represent Oshi at trade shows, customer meetings, and food industry events to promote brand awareness and generate leads.
Requirements:
5+ years of experience in sales leadership, preferably within the food service AND CPG (consumer packaged goods) sectors
Network within the food service & retail industries, including experience with distributors, brokers, and key decision-makers at restaurant groups
Demonstrated success in managing and scaling sales teams.
Exceptional negotiation, communication, and presentation skills
Ability to thrive in a dynamic, fast-paced startup environment and lead through change.
Experience with CRM systems and sales analytics
Passion for sustainable food solutions and the plant-based movement
Bachelor’s degree preferred; advanced degree or MBA is a plus.
