Marketing Manager

Location: Almaty, Kazakhstan

About the position

We are looking for a dynamic and outstanding all-round marketing professional to join our team at Flora Food Group Kazakhstan!

As a Marketing Manager responsible for our retail and food service brands, you will be the driving force behind delighting our consumers and customers with our natural healthy plant-based products and ensuring that everyone is talking about them! Working with the Head of Marketing, Turkey, Central Asia & Caucasia, you will have your finger on the pulse of the consumer. You are grounded in their world and reality and are excited to bring products and brand experiences to their world using all media channels with a strong emphasis on digital that is relevant, timely and engaging.

You will focus on the end-to-end mix development and deployment of our brands and innovations for Kazakhstan as well as other key markets in Central Asia & Caucasia. You are expected to be entrepreneurial and resourceful, with a proactive & goal-orientated mindset, looking to break out from the status-quo. You will be fully responsible for marketing end to end processes, which is brand development as well as deployment. This includes but is not limited to Brand Strategy and Communication Development, New Product Development, Consumer and Market Insight, Media Buying, Digital Marketing and Brand Activation.

Main Responsibilities:

Develop and drive Flora Food Group’s Retail business across Central Asia & Caucasia markets, with a focus on Kazakhstan; fully accountable for your brands’ top line, bottom line, equity and market share growth.

Develop and drive long-term brand vision delivering category and market share growth.

Own the performance for your brand – accountable for the P&L and for translating ideas into action

Own every element of your brand from the equity, strategy, performance and profitability

Deliver game changing brand strategy that brings the consumer into our brands and delivers loyalty and commitment to achieve business goals

Ensure the planning, accurate monitoring and controlling of Advertising & Promotion budget

Develop and implement brand marketing plans taking considering local market and consumer insights as well as 12Q plan and full year activity plan.

Work to raise brand awareness/maintain image and ensure best in class across your market/Brand(s) with integrated sales & marketing plans, tools and creative assets.

Leading and loving landing brilliant execution in digital, PR and in-store – drive our brand awareness via owned and earned channels, working to create and run successful influencer events.

Into the data zone – you love to dig into the data and uncover the insight jewels

Innovation is at the heart, you work across all functions to build best tasting products that tell a story the consumer and customer cannot ignore with winning financials.

Drive aligned ATL and BTL communication in co-operation with local Customer Marketing and Sales teams. Ensuring all planned activities are executed to an optimal level and that key Jobs-to-be-dones are achieved and set KPIs are met in terms of trial, awareness and ROMI

Responsibility for media/PR communication, campaign briefing and planning.

Champion consumer insights throughout the organization to ensure sustainable growth of the business and optimal brands’ equity.

Work with Sales as one team – listen and learn continuously to improve our mix and impact in market.

So what does it take to be successful in this role?

Key skills / Behaviours

A proven track record in delivering brand growth and managing a holistic brand P&L: strategic outlook to define brand targets, sales mix, margin levers and contribution

A deep consumer focus, taking an audience led approach, translating insights into marketing and activation activity

Has a strong creative eye with the ability to articulate briefs and provide feedback with impact

Can work in an agile, test and learn, iterative manner as part of cross functional rapid response teams

A driver of collaboration, can lead a cross-functional team internally, delegate effectively and influence across levels to make things happen

A creative problem solver who can find solutions for business challenges and ensure internal barriers do not get in the way of external success

Regularly challenge your own assumptions and those of your team to improve our work

Thrive on ‘making things happen’ and seeing ideas through to action

Hands-on experience in bringing your brand to life with consumers to drive demand through digital media channels (paid search, social, programmatic) and analog, with audience targeting approaches and using wide range of insights to continually refine the strategy

About you!

Minimum Requirements:

Marketing or Business Degree

A minimum of 5 years of brand building and brand development experience in FMCG and with proven capability for nurturing and growing brands

Proven experience in Digital Marketing / Media with a real Digital Native Mindset

360 Marketing communications experience

A proven track record in innovation delivery and that entails moving compelling ideas into fruition

Experience of doing things with a progressive, original approach – you are unique after all….

Fully understand the commercial journey and possess strong financial acumen

Good working knowledge of Russian and English is must; Turkish and/or Kazakh knowledge is a plus.

Availability for travel within the Central Asia & Caucasia region.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.

What’s next

If this position sounds interesting, please hit the apply button now!

Flora Food Group

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