Join our Marketing team!
We are looking for a Brand Specialist to join our marketing team in Colombia and contribute to our ambitious goals for 2025 and beyond. In this role, you will have the opportunity to work with iconic brands in the food industry, including RAMA and VIOLIFE, known for their impressive growth trajectory and longstanding tradition.
You will be the Brand Leader, responsible for developing and executing all marketing efforts for the assigned brands. This will involve gaining a deep understanding of the market and our consumers to drive brand performance. Using a data-driven approach, you will monitor brand performance against KPIs and assess the return on investment of advertising and promotional activities. Leveraging these insights, you will make strategic recommendations and proactively identify threats and opportunities. You will work closely with cross-functional teams in Trade, Commercial, Supply Chain, Finance teams in order to deliver on our growth ambition.
What You'll Do:
- Develop and execute brand marketing plans that drive sell-out, household penetration, volume and market share growth.
- Lead digital marketing and communications for the brands in Colombia.
- Collaborate with agencies partners and internal stakeholders for the delivery of key initiatives on time.
- Lead local product launches for all innovations and renovations, from planning to execution, including all trade marketing materials.
- Build on local market understanding to generate insights and foresights as input for the definition, implementation and steering of local growth plans.
- Analyze performance drivers and make actionable recommendations.
- Control marketing budgets for assigned brands and track ROI KPIs.
- Support the S&OP process to align demand, sales forecasts, and plans for your brands and categories.
So, What does it take to be successful in this role?
- Bachelor's/Master's degree in Marketing, Business Administration, or any business-related field.
- Minimum 8 years of experience in Marketing, Customer and/or Trade Marketing within consumer goods companies.
- Must be able to work independently, extremely motivated in a fast-paced environment, managing multiple activities.
- Ability to cultivate strong collaborative working relationships and contacts within a work group, across other company functions and with external organizations.
- Proven ability to lead and influence others, with the goal of driving meaningful change results.
- Fluent in English is mandatory (at least B2) as all communication and meetings with regional teams are done in English.
Interested?
If this position sounds like the right fit for you, click the apply button now! If you have any questions, feel free to send us a WhatsApp message at +573114952119.
