About the position
Location: Bangkok, Thailand (Relocation support available for the right candidate)
Hybrid Working Arrangement
We are seeking an exceptional and entrepreneurial SEA Regional Marketing & Innovation Manager to join our innovative business, focusing on driving marketing and innovation initiatives across Southeast Asia. Reporting directly to the Head of Marketing for Southeast Asia & Far East Asia, you will be instrumental in shaping and executing local marketing and innovation strategies. This is an exciting opportunity for a proactive, creative thinker who thrives in a dynamic environment and is eager to make a tangible impact.
As the key driver of our brand marketing initiatives, you will lead end-to-end mix development and deployment for our brands and innovations. Your role will encompass consumer insights, concept development, product innovation, and media & communication strategy, while collaborating closely with sales and trade marketing teams. You will also engage with global counterparts to ensure alignment and effective stakeholder management.
Main Responsibilities
Strategic Leadership: Develop and execute a long-term marketing vision that drives top-line and bottom-line growth, enhances brand equity, and captures market share.
Brand Building & Digital Transformation: Create brands that resonate with local consumers while driving digital and experiential marketing initiatives to increase engagement.
Local Market Insights & Innovation: Leverage consumer and market insights to create tailored annual marketing plans, ensuring agility and relevance in fast-changing markets.
End-to-End Innovation: Lead the entire product lifecycle, from ideation to market execution, fostering operational excellence and continuous improvement.
Portfolio Management: Optimize product assortments and introduce data-driven innovations to meet local market demands.
Pricing Strategy: Develop pricing strategies to support profitable growth and improve gross margins.
Integrated Communication: Work closely with global teams, trade marketing, and sales to align ATL and BTL communication for impactful storytelling and effective campaign execution.
Media, PR & Influencer Engagement: Oversee all media, PR, and influencer strategies to maximize brand visibility and consumer engagement through innovative channels.
Food Service Marketing: Create and implement marketing plans tailored to the needs of food service operators in the region.
Budget Management: Manage and monitor Advertising & Promotion and Trade Marketing budgets to ensure effective spending aligned with strategic goals.
So, what does it take to be successful in this role?
Act like an owner!
- Entrepreneurial Spirit: Exhibit a proactive, hands-on attitude with an innovative approach to problem-solving.
- Cultural Agility: Ability to collaborate with multicultural teams across time zones; flexibility beyond traditional working hours is essential.
- Budget Management: Proven expertise in managing marketing budgets to deliver results efficiently.
- Media & Digital Savvy: Deep understanding of media buying, digital platforms, and e-commerce trends.
- Business Acumen: Navigate complex organizational structures with clarity and strategic focus.
- Agency Collaboration: Experience managing relationships with external creative, research, and media agencies.
- Effective Communication: Proven track record of creating impactful communication assets across diverse channels.
- Competitive Drive: Thrive in high-pressure environments with a passion for consumer engagement and growth.
Qualifications
- Minimum 5 years of experience in marketing and innovation.
- Strong leadership and project management skills.
- Experience managing end-to-end innovation and new product development (NPD) projects.
- Ability to prioritize and manage multiple assignments simultaneously.
- Strong critical thinking and problem-solving abilities.
- Regional and global business experience preferred.
- Fluency in English; additional language skills (e.g., Thai, Vietnamese) are a plus.
What’s next?
If this position sounds interesting, please hit the apply button now! Applications close on 13 December 2024, with the first round of interviews scheduled for 16 December 2024.
Join us in transforming the marketing landscape in Southeast Asia. If you’re ready to lead the charge and drive innovation, we want to hear from you!
