The Brand Manager focuses on creating strategies that increase household penetration and consumer pull, leading the category and product strategies (including lifecycle management and innovation), and maximizing brand financial health and fiscally sound brand growth. This portfolio falls under Hot Breakfast and includes Oatmeal, Waffles and Toaster Pastries categories; and is a hybrid role out of our Oak Brook Chicago office.
About Nature's Path:
Nature’s Path is a sustainably driven, deliciously-healthy organic food company that includes innovative brands like Nature’s Path, Love Crunch, Envirokidz and Que Pasa. As a 40 year old, privately-owned company, with more than 750 employees; Nature's Path is on a mission to “leave the Earth better than we found it.”
Primary responsibilities include:
Drive brand salience and a clear brand identity
Lead multi-year innovation pipeline from ideation through to concept creation & testing
Develop overarching category growth strategies, portfolio segmentation, and identify priority growth SKU’s
Drive category pricing strategy, providing insight and recommendation on mix, pricing & spend direction
Conduct regular P&L reporting including monthly & annual business reviews, identifying opportunities for top & bottom-line growth
Carry out qualitative and quantitative consumer research to maximize future product potential
About you:
5+ years’ experience in brand management (a focus on consumer-packaged goods is preferred)
Post-secondary education in business, marketing, or a related field
You will have a lean budget, so we're looking for someone scrappy and creative
Strong project management skills and the ability to manage a variety of projects of varying complexities
Strong strategic thinking and analytical skills for data & research interpretation
Financial analysis abilities, plus a deep understanding of P&L
Presentation skills, comfortable presenting to large groups and executive teams
Strong in Microsoft Suite and Asana
This portfolio falls under Hot Breakfast and includes Oatmeal, Waffles and Toaster Pastries categories; and is a hybrid role out of our Oak Brook Chicago office.
