Who We Are
CAULIPOWER uses the power of veggies to make healthier, easier versions of the food you crave, that actually taste like the food you crave. CAULIPOWER's first innovation, cauliflower crust pizza, created a white-hot category in 2017. Today CAULIPOWER is the #1 cauliflower crust pizza, the #1 natural pizza, and #1 gluten-free pizza in the U.S. In addition to pizza, the CAULIPOWER family of innovative products now includes chicken tenders, cauliflower pasta, and more. Come #JoinTheVegolution!
The Opportunity
CAULIPOWER is looking for a Shopper Marketing Specialist to lead content syndication and execute customer-specific shopper marketing programs that achieve brand business objectives for customers. You will analyze program performance and drive optimizations to ensure shopper marketing solutions maximize value for both the customer and the brand. Shopper Marketing is a vital part of our brand strategy and this position will play an integral part in driving brand success. This role will report to the Senior Brand Manager and be a part of the Marketing team.
Responsibilities
Planning and Financial Management
- Collaborates with Brand, Sales, Trade Planning and Finance teams to ensure Shopper Marketing programs are aligned with strategy and business objectives related to revenue targets and retail execution.
- Leverages shopper insights and collaborates with the Insights team to ensure programs are insight-driven and aligned to category growth strategies.
- Tracks shopper marketing budget for all customers; is accountable for forecasting and tracking CPUMs to plan as well as managing invoice approvals, budget accruals and monthly budget reconciliation.
Program Execution and Customer Relationship Management
- Drives the execution of all shopper marketing programs.
- Ensures Shopper programs are aligned to Marketing objectives. Develops volume forecast, creative brief, program plan alignment, in-market execution, and post-analysis.
- Works with Marketing, Finance, Sales and Trade Planning to measure Shopper Marketing program effectiveness against objectives; recommends tactical and strategic solutions for continuous improvement.
- Consults as the Shopper Marketing knowledge expert for retail customers, sharing tactic recommendations and best practices for National Brand campaigns and yearly programming.
- Manages data syndication and product content across all relevant sites.
- Owns Coupon Clearinghouse relationship and budget.
Who You Are
- Bachelor’s degree
- At least 2 years of Brand, Customer and/or Shopper Marketing experience.
- Experience in the CPG industry required.
- Demonstrated experience executing marketing programs that leverage multiple media vehicles across grocery retailers; experience with content syndication preferred.
- Demonstrated ability to turn shopper insights and data into actionable programs/solutions.
- Demonstrated ability to be self-motivated and work effectively in a team environment.
- Ability to think strategically, incorporate new learning into plans, and act decisively.
- Proven ability to organize, prioritize, and multi-task.
What We Offer
- Compensation: $85,000 - $100,000 base salary (depending on experience) + bonus opportunities
- Medical, Dental, Vision Insurance for you, and optional coverage for your family
- Disability and Life Insurance
- 401k Retirement Plan
- 3 weeks PTO, 11 paid holidays and sick time
- A high performing, rewarding, and tight knit team culture
CAULIPOWER is an Equal Employment Opportunity (EEO) employer and is committed to creating and celebrating a diverse work environment. We hire solely on the basis of qualifications, merit, and business need, without regard to race, sex, gender expression, gender identity, color, religion, national origin, age, disability, veteran status, genetic data or other legally protected status.
