Company Description
We are a planet-positive, regenerative food company that literally works from the ground up, with a mission to bring “better” food to humans all over the globe. We are in the middle of launching tasty, delicious foods that are better for our bodies, better for our taste buds, better for farmers and better for the planet. If you’re a team-playing innovator, you’ll fit right in.. and a sense of humor helps, too.
Role Description
The Sr. Director, Commercialization (Marketing & Sales) is a key member of the global leadership team. This position will have ownership over GTM strategy, Analytics & Reporting, Brand Planning and P&L, and Portfolio Strategy. This role blends strategic leadership and execution to bring to life our short-term and long-term goals. This role will be responsible for managing the US marketing & sales operations team, creating and delivering effective marketing strategies and consulting on meaningful sales strategies.
- Accountable for developing the overall brand strategies, customer and category leadership, and financial plan delivery.
- Own all consumer facing communications and touchpoints in the US.
- Assist in developing the selling stories for all key customers.
- Provide category leadership for key customers, attending meetings and presenting brand plan
- Analysis, approval and tracking of retail shifts (eg promotions, margin structure, etc)
- Oversee the Marketing & sales operations team to provide optimal support to brokers and retail partners.
- In partnership with R&D, Create and own the innovation and renovation pipeline (short-term and long-term) based on performance and insights
- Provide recommendations and guidance on changes to claims and positioning for packaging and communications strategy. Once aligned to, this role will lead the implementation of those changes.
- Partner with R&D team to align on the concepts – flavors, size, formats, pricing – to deliver on the innovation targets
- Develop and implement processes that will deliver efficiencies when working with cross functional teams.
- Drive the execution of creative and packaging briefing for the graphics team
- Manage the US marketing & sales budget
Qualifications
- Consumer first thinker that understands how to create marketing strategies that drive the busines.
- Minimum 8-10 years of combined experience in brand management and sales, within a CPG food or be beverage company.
- Bachelor's degree in Business, Marketing, or a related field, MBA is preferred.
- Strong foundational experience within an established company is preferred, startup experience is required.
- Strategic Planning: Process-focused and data-driven, with a robust history in developing and executing strategic business plans.
- Operational Tactics: Strong emphasis on managing day-to-day business fundamentals.
- Depth of experience creating, executing and measuring go to market strategies and plans
- Strong understanding of all major marketing channels including social, SEO, SEM, shopper marketing, etc.
- Excellent leadership and communication skills
- Ability to identify and capitalize on market trends and opportunities
- Demonstrated ability to manage, motivate, and inspire a diverse team.
- Comfortable working in a fast-paced environment with the ability to be flexible and adapt to changing situations.
- Microsoft Office application skills: Strong in Word, Outlook, PowerPoint and Excel. Skills working within Teams and SharePoint a plus.
- A proactive and collaborative attitude with a willingness to learn and grow in the role.
- Flexible working hours/Ability to work in the evenings (i.e. 1pm-10pm), as opposed to the traditional 9-6 as many teams are in Singapore and Dubai.
ENVIRONMENTAL FACTORS:
- Candidates must be live in the Los Angeles area
- Working conditions are normal for an office environment
- Must be able to sit for extended periods of time and lift up to 25lbs
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- Must be able to travel domestically and internationally for business (10-20%)
- We currently operate as a remote organization but have plans to move to a hybrid schedule in the near future; exact days in and out of the office are flexible and need to be aligned upon with the hiring manager
- Location: Playa Del Rey, CA
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WhatIF Foods is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status.
Reasonable Accommodation: WhatIF Foods provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: hello@WhatIF-foods.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within WhatIF Foods will be reviewed at the e-mail address supplied.
WhatIF Foods will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with WhatIF Foods!
