Rude Health and Oddlygood are part of the pioneering 'Oddlygood Company', a market leader in Scandinavia and one of the leaders in the UK. Together we are on a mission to become the Champion Challenger plant-based business in Europe (challenging Alpro and Oatly). We're putting the foundations in place to deliver on our mission - starting with building an envied culture and an industry-leading team.
ABOUT RUDE HEALTH & ODDLYGOOD
Rude Health and Oddlygood are part of the pioneering Oddlygood Company, a Scandinavian market leader. Together, we’re on a mission to become Europe’s leading challenger in plant-based foods, competing with brands like Alpro and Oatly.
Rude Health, founded in 2005, celebrates real flavor and bright living. We craft bold plant-based drinks and cereals from natural ingredients that are as delicious as they are nutritious.
Oddlygood, established in 2018, redefines plant-based with products so delicious you’ll forget they’re made from plants—think irresistible drinks, “gurts,” desserts, and cheeses.
Backed by Valio, Finland’s largest dairy cooperative, and Mandatum, a Nordic growth equity investor, we deliver exceptional quality and innovation in every product.
ROLE MISSION
Attract new shoppers to Rude Health and Oddlygood at the point of purchase (in-store and online) through outstanding shopper marketing strategies. You’ll lead planning and execution across grocery, foodservice, and wholesale channels in the UK, Ireland, and the Netherlands.
You’ll work closely with sales to create impactful annual trade marketing plans, optimize return on investment, and inspire retailers with engaging, on-brand in-store execution.
KEY RESPONSIBILITIES
Develop and execute shopper marketing plans that support promotions, new listings, product launches, and brand campaigns.
Create account-specific annual plans that maximize budget efficiency and ROI.
Align retailer activation with above-the-line marketing to deliver cohesive brand campaigns.
Negotiate with retailer media agencies to secure cost-effective, high-impact activities.
Brief and manage agencies/freelancers to deliver attention-grabbing, on-brand assets.
Evaluate and report on shopper marketing activities, providing insights and recommendations to optimize future efforts.
Monitor and report on competitor activities to inform shopper marketing strategies.
Manage the trade marketing budget in collaboration with sales account managers to meet retailer commitments effectively.
KEY SKILLS
Execution-focused: You thriveon delivering high-quality results every time.
Prioritization: Skilled at balancing the needs of two brands simultaneously.
Organization: Comfortable managing multiple projects and deadlines.
Analytical: Commercially minded, data-driven, and confident working with numbers.
Relationship builder: Foster strong collaborations with teams and stakeholders.
Brand-savvy: Ensure every touchpoint aligns with brand identity.
Opportunity-seeker: Spot and act on ways to exceed expectations.
Food & drink enthusiast: You’re passionate about the industry and its products.
EXPERIENCE
A few years of marketing experience, ideally with exposure to planning, executing, and evaluating shopper activities.
Alternatively, candidates with sales experience looking to transition into marketing are welcome.
You’ve heard about the right or wrong way to be healthy. At Rude Health we talk about the bright way. About trusting your instincts and following your taste buds. About championing real flavour over restrictions. About taking the bland and turning it bright.
We make dairy-free alternatives for glass half-fullers and cereals for those who fill their bowls to the brim. We’re not in the business of making pale imitations of milk or bog-standard mueslis. All of our foods and dairy-free drinks have bright and bold flavours made entirely from natural ingredients, delicious enough to munch from the box or glug from the glass. Because life tastes better when you live your bright way.
To apply please send us your CV and a cover letter by 19th March. We look forward to receiving your application!
