Job Title: Vice President of Sales, USA
Location: Chicago, Illinois
About Natures Path:
At Nature's Path, our purpose is to leave the Earth better than we found it. We're on a mission to Do Good, Eat Well, Together—nourishing the world with organic food and inspiring change through meaningful action. Here, everyone has a chance to give back, grow, and be part of something bigger. If you’re passionate about making a real difference for people and the planet, your path starts here.
Summary and candidate profile:
Natures Path Foods is seeking a dynamic Vice President of Sales to lead our US sales strategy, drive revenue growth, and expand our footprint in key markets. As a key member of our leadership team, you will bring deep expertise in sales leadership within the CPG industry, particularly in emerging markets, innovation, organic foods, or snacking categories.
You will have a proven track record of driving growth, increasing household penetration, and building strategic partnerships with direct and indirect customers. As the VP Sales, you will play an instrumental role in scaling our presence in US markets, achieving ambitious revenue objectives, and leveraging your best-in-class expertise to deliver results.
You are well-connected in the industry and have a deep understanding of the route-to-market landscape. This role is ideal for an ambitious sales strategist who can holistically assess the current state of our sales operations and act as a trusted partner to our Executive Team.
The ideal candidate will bring experience from large CPG brands while also demonstrating success in driving growth within smaller, independent, or start-up companies. Finally, culture alignment is critical – our core mission as a triple bottom line company is to leave the earth better than we found it, and we seek a leader who shares this passion and commitment.
Key Responsibilities:
• Develop and lead the organization’s USA Retail sales strategy to drive revenue growth, optimize trade spending, market expansion, and long-term profitability
• Identify and capitalize on market opportunities, including new customer segments and geographical expansion across the United States.
• You will lead accountability and performance management for the sales team across the US.
• Collaborate closely with cross-functional teams to align sales efforts with overall business objectives, while ensuring the company remains competitive in its industry.
• Establish short- and long-term sales objectives, forecasts, and performance metrics.
• Establish and nurture relationships with key retailers, distributors, wholesalers, and broker partners to drive distribution.
• Analyze market trends, consumer behavior, and competitive activity to identify new opportunities.
• Leading and building teams, inspiring action, and a focus on execution.
Qualifications and Background:
• Bachelor’s degree in business, or a related field.
• 10+ years of experience in sales, strategy, and leadership roles within the CPG industry.
• Proven success in developing go-to market strategies and sales growth.
• Exceptional relationship-building, mentoring, and negotiation skills.
• Your background spans across a variety of channels and large US based customers.
• A strong network of retail and distribution contacts.
• Ability to travel within North America up to 50%.
How to apply:
• Resumes can be sent in confidence to Lana Bradshaw, Director Talent Acquisition: lbradshaw@naturespath.com
• Deadline to apply: January 13th 2025
