Are you consumer and brand obsessed? Have an entrepreneurial spirit? A passion for storytelling with data? The Associate Brand Manager is responsible for supporting our Brand Manager and Snacking business – to deliver against short, medium, and long-term growth strategies and execute distinct, go-to-market plans. In addition, the Associate Brand Manager, will have a strong analytic foundation for reporting against market insights, consumer testing, and P&L. The Associate Brand Manager will play a critical role in supporting innovation and campaign launches, as well as take part in strategic brand planning initiatives driven by the Brand Manager.
About Nature's Path:
Nature’s Path is a sustainably driven, deliciously-healthy organic food company that includes innovative brands like Nature’s Path, Love Crunch, Envirokidz and Que Pasa. As a 40 year old, privately-owned company, with more than 750 employees; Nature's Path is on a mission to “leave the Earth better than we found it.”
Support brand awareness, household penetration & communication strategies to increase consumer pull
Support the brand manager in driving go-to-market communication strategies and executing against brand positioning & key messaging priorities
Support the execution of brand communications activities and marketing campaigns, while maintaining the brand calendar
Collaborate with our sales organization to formulate integrated programs including shopper marketing & in-store display activities
Support building and maintaining brand partnerships, creative agency, and supplier relationships
Support category & product strategy, including product lifecycle management and new product development
Collaborate on innovation concept development from ideation through to concept creation, consumer testing and stage gate stewardship
Input into a multi-year innovation pipeline, aligned with Overdrive Snacking strategic pillar
Support product-related growth strategies, & collaborative cross-functional efforts to evaluate opportunities, including:
Overarching category growth strategies, portfolio segmentation, and identifying priority growth SKU’s
Support category pricing strategy, providing insight and recommendation on mix, pricing & spend direction
Product management initiatives, e.g. product renovation, packaging and artwork updates
Support brand financial health and ensure fiscally sound brand growth
Support regular P&L reporting including monthly & annual business reviews, identifying opportunities for top & bottom line growth
Provide recommendations on product & innovation priorities and go/no-go decisions based on sales and margin contribution
Conduct market research & trend review to inform product development strategies
Conduct qualitative and quantitative consumer research to maximize future product potential (both existing and new products)
About you:
3+ years of experience in brand management or CPG
Degree in Business or Marketing, or equivalent experience
Strategic and analytical thinker, with SPINs & Nielsen experience
Curious and consumer obsessed, with pulse on market trends and consumer testing experience
Ability to identify gaps or roadblocks and proactively advocate for solutions
Ability to manage a variety of creative & commercialization projects, with some project management experience
Strong communication, presentation, and storytelling skills
This is a hybrid role based out of our Oak Brook Chicago office.
