"Are you an experienced, hands-on marketing professional who thrives on turning ideas into action? We’re looking for a Marketing Manager with a talent for executing multi-channel campaigns from start to finish. If you excel at leading cross-team tactical execution, shaping and testing creative strategies, and using data to measure and refine results, we’d love to hear from you."

- Lindsay Sylvester, Director, Marketing Operations

About Amii

Alberta Machine Intelligence Institute (Amii) is one of Canada’s three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world’s top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.

Alberta Machine Intelligence Institute (Amii) is one of Canada’s preeminent AI institutes, dedicated to advancing AI research, fostering talent, and driving industry adoption of machine learning and artificial intelligence. Headquartered in Edmonton, Alberta, Amii works at the intersection of academia and industry, supporting organizations in leveraging AI to solve real-world challenges.

As part of the Pan-Canadian AI Strategy, Amii is recognized globally for its world-class research, deep expertise in machine learning, and strong partnerships with industry, government, and academia. Our mission is to translate cutting-edge research into real impact, helping businesses, researchers, and policymakers navigate the evolving AI landscape.

About the Role

As Marketing Manager at Amii, you’ll advance Amii's mission of “AI for good and for all” by crafting engaging content, executing cohesive marketing campaigns, and optimizing strategies that elevate brand visibility, spark interest, and foster meaningful connections with diverse audiences.

Reporting to the Director of Marketing Operations, the Marketing Manager brings deep expertise in developing and executing audience-centric, full-funnel, multi-channel marketing content and campaigns that deliver measurable outcomes that directly help Amii achieve its strategic goals.

Achieve excellence in four main accountabilities:

Full Funnel Content Creation & Adaptation: Develop and adapt high-quality content that supports campaign objectives and engages target audiences. Independently creates, distributes, and manages content across multiple formats and channels, ensuring consistency in tone, style, and brand voice to achieve overall marketing goals.

Multi-Channel Campaign Execution: Execute integrated, multi-channel marketing campaigns aligned with strategic priorities. Manages day-to-day collaboration with cross-functional team members to ensure campaigns are delivered on time, implemented accurately, and optimized for performance across email, social media, digital ads, website, etc.

Performance Monitoring & Optimization: Monitor and analyze campaign and content performance data to identify trends and opportunities for improvement. Execute ongoing tests and makes data-driven adjustments to enhance engagement and conversion rates, ensuring continuous optimization of content and tactics.

Community Engagement: Encourage positive brand engagement with external audiences by monitoring and responding to live chat and social media, and supporting the successful coordination and execution of organization-wide events.

Qualifications

Educational Background: Post-secondary degree in Marketing, Communications, Business, or a related field.

Marketing Expertise: 7+ years of experience in marketing or content marketing, including the successful execution of multi-channel campaigns and leadership

Leadership Experience: 5+ years in a leadership role managing a high-performing content marketing team (nice to have)

Technical Proficiency: Proven expertise in content management systems, SEO strategies, and marketing automation tools to achieve impactful results.

Performance Analytics: Advanced knowledge of tools like Google Analytics, HubSpot, and other platforms for monitoring and optimizing campaign performance.

Project Management: Proficiency in workflow and team coordination tools such as Asana or Trello to optimize processes and manage deliverables.

Data-Driven Decision Making: Experience leveraging performance metrics to refine content strategies, boost engagement, and drive conversion rates.

Community Engagement: Skilled in managing social media platforms, live chat, and coordinating community-focused events to foster engagement.

Technology Sector Experience: Experience working within a technology-focused organization (preferred but not required).

What you'll love about us

A professional yet casual work environment that encourages the growth and development of your skills.

Participate in professional development activities

Gain access to the Amii community and events

A chance to learn from amazing teammates who support one another to succeed.

Competitive compensation, including paid time off and flexible health benefits.

A modern office located in downtown Edmonton, Alberta.

How to Apply

Click here to apply online

If this sounds like the opportunity you've been waiting for, please don’t wait for the closing date of February 19, 2025 to apply - we’re excited to add a new member to the Amii team for this role, and the posting may come down sooner than the closing date if we find the right candidate before the posting closes! When sending your application, please send your resume and cover letter indicating why you think you'd be a fit for Amii. In your cover letter, please include one professional accomplishment you are most proud of and why.

Applicants must be legally eligible to work in Canada at the time of application.

Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won’t be used in the selection process.

Alberta Machine Intelligence Institute (Amii)

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