About Actual VeggiesAt Actual Veggies, we celebrate whole foods, real ingredients and veggies! Launched in 2021, our chef crafted veggie burgers are available in 3000 retail doors nationwide expanding to 5,500 by June 2024. Our newest product “Super Fries” are already a big hit! We are a fast growing, small team, while remote, we all wear many hats and have a can-do attitude to work together to get things done!

Join us as we build on our current partnerships with Whole Foods, Sprouts, Kroger, and Albertsons, and help to continue to foster natural channels and really expand our conventional presence! We believe in the power of real food and have to set out to provide everyone with the most delicious and satisfying veggie burgers and Super Fries ever made. Join us on our mission today!

Position detailsPosition: VP of Sales

Location: Flexible in US (Exec Team is based in Miami and New York but full flexibility for Sales Candidate)

Experience: Must have CPG Sales Experience (with conventional and mass experience)

Reports to: Founder/CEO

Start-Date: ~June 2024

Salary: To be discussed with Candidate (strong base, bonus plan, benefits, and equity potential)

ResponsibilitiesKey partner with Founder/CEO to guide overall Sales results and presenting to Board on Sales strategy and results
Implement and execute sales strategy to reach the company’s revenue goals with brokers/sales partners and across all channels, particularly conventional grocery, mass, club
Help the team analyze and evaluate the effectiveness of sales methods, costs, and ROI of trade spend
Monitor and analyze sales activity against goals. Forecast and communicate demand plan. Manage P&L for customers and overall sales activities and budgets
Represent the company at various industry and/or business meetings to promote the company. Promote positive relations with partners, vendors, and distributors
Lead 1-2 other teammates in Sales (natural director, trade support) and eventually grow team and needs on top of current broker network.

Qualifications

10-20+ years of progressive experience managing Sales in emerging brand CPG with history of calling on major retailers and distributors across Natural and Conventional Grocery, Mass, etc.
Experience managing broker network, agencies, distributors (UNFI and Kehe), and work closely with internal team.
Proven sales track record in distribution growth phase and ideally in frozen food category
Strong organization skills. Confidence in communications.
Must be self-motivated and proactive. Willing to do whatever it takes and adaptable to bootstrap needs. Experience working with founders and comfortable in an entrepreneurial environment.
Bachelor’s degree (BA/BS) or equivalent. Proficient computer skills, specifically in MS Office applications
Willing to travel 50% of the time
Company BenefitsFull benefits coverage (health, vision, dental)
Fun and collaborative team culture with high growth phase excitement
How to applyIf you have CPG Food start-up experience in Sales, please email resumes and cover letters explaining why you are the best fit for this role to jobs@actualveggies.com. Please no calls. We will reach out for phone screen interviews or potential in-person meeting time permitting.

Actual Veggies

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