Did you know that certain types of seaweed can taste like lemon, truffle, or pepper? 🍋 If you're as fascinated by seaweed as we are, we want you on our team!

As an innovative and award-winning startup, we're looking for a passionate Marketing Manager (m/f/d) to join us immediately, taking on strategic and operational brand development and trade marketing.

Our mission? To harness marine biodiversity to protect scarce resources while developing high-quality, delicious, and sustainable food alternatives. Externally, we’re the most award-winning startup for alternative seafood, making a positive impact on human and planetary health. Internally, we’re a tech-driven team of seaweed experts, working on the next generation of ingredients to enhance sensory properties and nutrition while reducing costs and the use of limited resources.

YOUR TASKS:

🧠 As part of the strategy team, you’ll be responsible for our marketing strategy, ensuring we track the right KPIs and achieve our OKRs.
🤝 You’ll oversee the execution and management of our partner activation plan. Together with our three-person marketing team, you’ll create impactful campaigns for our partners and new launches (Retail & Food Service), working closely with the Business Development team.
👀 You’ll have a comprehensive view of the entire communications plan—from events & sponsorship and PR to social media and influencer collaborations. You’ll also be the go-to person for the press, with the support of our enthusiastic marketing team.
🛒 You’ll be the direct point of contact for our online shop, working alongside our freelancer to hit our sales targets—from optimizing the user experience to running newsletter and traffic campaigns, you’ll cover it all!
🦾 You’ll launch and optimize performance-driven Meta and TikTok ad campaigns based on the right KPIs.
🎨 With a keen eye for design, you’ll position our brand in line with our brand guidelines, coordinating with our design freelancer and taking on small design tasks yourself.

WHAT YOU BRING TO THE TABLE:

A degree in marketing, communications, or a related field, or equivalent experience
At least 2 years of experience in campaign development and execution, as well as managing and acquiring retail and food service partnerships
Strong analytical skills, the ability to generate insights, and creative problem-solving
Experience in the FMCG sector, a deep understanding of the retail landscape in the DACH region, and a strong industry network
Experience in international business environments and knowledge of foreign markets is a plus, but not required
Excellent communication and negotiation skills in German and English (minimum C1 level)
A hands-on mentality, independence, attention to detail, and strong communication skills
Passion for sustainable food, especially seaweed
A dynamic go-getter attitude, driving our growth in Germany and Europe while contributing to our revenue goals and creating a positive impact on our oceans 🌊
Comfort in a fast-growing company, innovative approaches to seaweed product distribution, and a focus on pragmatic, quick solutions
Bonus points: Experience with Canva and basic knowledge of Adobe programs (especially InDesign)

BENEFITS

Push the boundaries of the young seaweed industry with as many ideas as possible—we encourage you to experiment! 🤩
Employee participation plan: With us, you're not just an employee, but a partner. Your dedication is recognized and rewarded.
Flexible working hours and a healthy work-life balance.
Health promotion: Enjoy subsidized gym memberships.
Contribution to a Deutschlandticket or Job-Bike.
Plus, delicious vegan meals (up to three times a week).

APPLY NOW!

Does this sound like you? Don’t wait any longer. Apply here directly and become part of a team that truly makes a difference.

You’ll need:

Your resume without a photo and name
Your salary expectations and possible start date

If you have any questions, please send us an email!

We’re proud of the diversity of our team. We don’t make decisions based on skin color, religion or religious beliefs, ethnic or national origin, nationality, gender identity, sexual orientation, disabilities, or age, whether during the recruitment process or during employment. BettaF!sh is committed to providing a safe workplace and taking action against any form of discrimination or harassment.

ABOUT US

Imagine you could do something good for yourself and the environment—just by incorporating a new plant into your diet. That’s exactly what we make possible at BettaF!sh. Our mission? To revolutionize the food system by harnessing the power of seaweed—a sustainable super-ingredient that requires no freshwater, soil, fertilizers, or pesticides, and helps protect our climate.

Since 2019, we’ve been on a journey to develop delicious, nutrient-rich alternatives to seafood that are good for you and the planet. We believe that seaweed is the future—a solution for the 3 billion people worldwide who rely on fish and seafood.

Join our dynamic team and discover with us the enormous potential of the ocean. Together, we create sustainable, tasty food innovations that truly make a difference.

BettaF!sh jobs

Marketing Manager