Sales & Marketing Coordinator
Full-time. Location: San Francisco, CA; Boulder, CO; or Austin, TX
Three Trees in a Nutshell. Three Trees is a fast-growing, premium natural foods brand. We’re on a mission to make the most delicious, clean, and nourishing plant-based foods. From humble beginnings of being hand-bottled in a commercial kitchen, our plant-based milks have now achieved national status, elevating the shelves of natural foods stores like Whole Foods and Sprouts. With demonstrated success in the largest segment of plant-based foods, we are poised for even greater expansion and growth. This is a rare and exciting opportunity to join a successful startup and make a real impact.
What we’re proud of:
Small and Mighty. Without raising traditional VC dollars, we’ve grown an evergreen, sustainable business through focused, disciplined strategies, and always with the bottom line in mind.
Good for People and the Planet. Our vision is a world where it’s easy to eat plant-based foods that are also clean, nourishing, and delicious.
Our Team. Behind the beautiful bottle is a passionate team of data-driven food enthusiasts. Discussions are direct and lively – sparring with ideas gets us energized! No one gets hurt because it’s not about egos. You’ll find the team chatting over lunch about the latest adventures (i.e. urban pigeon rescue, raised veggie beds, rock climbing), and passing around a bar of craft dark chocolate.
This is where you come in.
Do you live to eat? Do you want to work at a small company where you get to see many facets of the business and leave your handprint on the product? Do you get energized about making things work better and achieving excellence? If so, you might be the dynamic individual we’re looking for.
The Sales & Marketing Coordinator will make a huge impact on our business. You will take charge of understanding and engaging with our core consumers, increasing brand awareness, and executing new initiatives to support the company's strategic objectives. The Sales & Marketing Coordinator will leverage trends in the marketplace, monitor the competitive landscape, and engage with consumers and retailers to direct marketing initiatives and contribute to new product development.
Responsibilities
Develop and execute marketing strategies
Working with the Head of Growth, create and execute marketing initiatives across multiple platforms (digital, in-person/events, at retail, etc.) to promote Three Trees to increase brand awareness and market share.
Identify target audiences, set marketing objectives, and determine appropriate marketing strategies and tactics to reach these consumers.
Collaborate with the Head of Growth to manage the marketing budget, monitoring and analyzing marketing metrics, sales data, and consumer feedback.
Clearly communicate marketing plans to team members.
Branding
Drive the development of updated brand guidelines, including logos, packaging, and brand voice; ensuring that all marketing materials, both online and offline, adhere to the company's brand guidelines and voice.
Educate team members on brand guidelines as new products, platforms and positions are developed.
Create and maintain consistency in messaging, visuals, and tone across all marketing materials and communication channels, including: sales collateral, point-of-sale materials, trade show exhibits and social media.
Product Development
Collaborate with Sales and Operations teams to conduct market research and identify consumer trends, preferences, and competitor activities that will guide the development of new products.
Analyze data to identify market opportunities, consumer insights, and areas for improvement.
Product Launches
Work with the Head of Growth to plan and execute the marketing plan for new product launches. Coordinate with cross-functional teams to support the launch, informing all team members of upcoming and key activities.
Trade Marketing and Sales Support
Work with Sales on programs targeting specific retail accounts, including in-store demos, providing market insights to Sales for selling Three Trees to retailers and distributors.
Visit retailers to engage with and educate store employees, being a face for the Three Trees brand.
Promotional planning assistance and submission to retail partners.
Manage the Three Trees coupon program, coordinating the creative process and distributing coupons for optimal utilization.
Field Marketing
Identify and implement field marketing events to introduce Three Trees to consumers.
Plan and implement our participation in trade shows, industry events, and consumer exhibitions including booth/table design, staffing, promotional materials, and post-event evaluation.
Manage field marketing and event budgets.
Identify opportunities for community involvement and sponsorships.
Digital Marketing
Coordinate with Head of Growth to develop and implement social media strategies to engage with consumers and build brand loyalty, including digital marketing, social media, and influencer marketing.
Create content for social media and manage third party content contributors.
Optimize website content and email marketing campaigns.
Qualifications
Passionate about Natural Foods, Consumer Products, and most importantly the Three Trees brand
Strong marketing instinct
2-5 years of experience working in CPG preferred.
Highly motivated and driven, action and results-oriented, resourceful with an ability to thrive in an entrepreneurial, fast-paced, and dynamic environment.
Loves to work with people and be external-facing.
Analytical, strong communicator and people-person, attention to detail, inclination to roll up sleeves and try things out without hesitation.
Great interpersonal, written, and verbal communication skills.
Driver’s license / comfortable driving, and authorized to work in the United States.
Ability to travel in support of the brand, approximately 25%, with some weekend work depending on event schedules.
This is a full-time position, based in one of the Three Trees’ regional locations: San Francisco, CA (main office), Boulder, CO or Austin, TX. All applicants will need to be in proximity of one of these locations.
Submit your resume to sunny@threetrees.com, and don’t forget to tell us a bit about yourself!
