The Taste North America Marketing team at IFF is looking for a Category Marketing Manager to lead Dairy and Sweet Goods (Bakery, Bars, Cereal, Confectionery) for Taste. The Category Marketing Manager is responsible for driving a cross-functional team through the development and implementation of a 3-year category plan to grow IFF sales in the Dairy and Sweet Goods categories. The Category Marketing Manager is directly responsible for the execution of the marketing tactics defined in the plan and involved in customer facing activities. This is a challenging and visible role. The candidates will need to demonstrate their potential to become the trusted partner of multiple internal stakeholders (e.g. product management, sales, innovation, and communication), to gain commitment at all levels in the organization to turn plans into actions, and to engage customers by developing and presenting insightful marketing content. The role is in our Taste division. This position reports to the Regional Marketing Director for Taste in North America.
Job title
Category Marketing Manager – Taste at IFF, NA
Description
The Taste North America Marketing team at IFF is looking for a Category Marketing Manager to lead the Dairy and Sweet Goods (Bakery, Bars, Cereal, Confectionery). The Category Marketing Manager is responsible for driving a cross-functional team through the development and implementation of a 3-year category plan to grow IFF sales in the Dairy and Sweet Goods categories. The Category Marketing Manager is directly responsible for the execution of the marketing tactics defined in the plan and involved in customer facing activities. This is a challenging and visible role. The candidates will need to demonstrate their potential to become the trusted partner of multiple internal stakeholders (e.g. product management, sales, innovation, and communication), to gain commitment at all levels in the organization to turn plans into actions, and to engage customers by developing and presenting insightful marketing content. The role is in our Taste division. This position reports to the Regional Marketing Director for Taste in North America..
Responsibilities
• Lead Dairy & Sweet Goods Categories team in the development of a 3-year Category plan. Build on industry insights, business strategies and overall capabilities to define key initiatives, tactics and resources required to grow and defend IFF business in Dairy & Sweet Goods.
• Drive the roll-out of the Category plan with sales teams in North America.
• Execute personally some of the initiatives included in the Category plan, in particular marketing tactics. Collaborate with key stakeholders to develop Marketing initiatives and present these initiatives to key accounts.
• Work with the other function within Marketing and Product experience to define key priorities for Dairy & Sweet Goods in the region.
• Monitor and report on the execution of the category plan to the North America leadership teams on a quarterly basis. Track progress against category financials targets, opportunity pipeline targets and milestones for key initiatives. Highlight corrective actions required and decisions to be made.
• Support the key account managers and sales managers in engaging and developing relationship with our customers marketing departments by executing on our marketing tactics.
• Leverage interaction with external and internal stakeholders to collect industry insights, derive implications for the business and recommend actions to support our growth ambitions in the Dairy & Sweet Goods Categories.
Qualifications
Essential
• Minimum 5-8 years of business experience (marketing, sales, business development), preferably in the Dairy and Sweet Goods market.
• Strong communication skills. Proven ability to develop and deliver impactful marketing communications to customers.
• Excellent listening, analytical and influencing skills. Demonstrated ability to collect insights (qualitative/quantitative), generate conclusions and drive discussions with key stakeholders to develop and implement appropriate solutions.
• Engagement, leadership and high-level of energy.
• Proven ability to work effectively in a matrix organization and drive cross-functional project teams.
• Strong knowledge of strategic and operational marketing fundamentals.
• Strong interpersonal skills to connect people from different part of the organization, foster collaboration and manage potential conflicts to move things forward and drive execution.
• Highly developed written and verbal communication in English.
• High proficiency with PowerPoint and Excel.
Desirable
• Expected travel between 30-40 %
• Master’s degree in marketing or business-related field
• Experience in building and executing marketing plans
• Bachelor/Master’s degree in food science and/or work experience in the food ingredients industry
• Other language skills relevant to the European region
Location: US
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more
