Position Title: (Junior) Brand Manager Retail
Position Type: Regular - Full-Time
Position Location: Eschborn
Requisition ID: 30058
McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.
We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family!
Job Purpose
The (Junior) Brand Manager Retail drives and supports the identification and capitalization on growth opportunities in fingerfood, potato innovation platforms & new business towards the Retail market in Germany. They contribute to the set business objectives of the region by successfully contributing in activating our offer in collaboration with the Central European Marketing team, as well as the local sales team.
Where You’ll Work
Germany (Eschborn)
Reports to: Marketing Manager Retail
Responsibilities And Accountabilities
Range responsibility: In charge of Pickers fingerfood range = point of contact & responsible for fingerfood & new segments.
Portfolio management of existing range.
Analysis & insights: Conduct market analysis and gain insights on German market, identifying and translating them into business opportunities. Conduct research & reporting & be local partner for central teams, especially on innovation platforms.
Innovation: Prepare central innovations for local roll-out. Prepare winning business cases & go-to-market plans in close collaboration with Central Teams as well as local sales team. Innovation tracking & performance reporting.
Activation: Supports and activate prioritized business opportunities in Retail. Implementation of marketing plans & delivery against the (online-offline) activation calendar. Communication plan in close collaboration with local media manager.
E-Commerce: Optimize our E-Commerce approach
What We’re Looking For
University degree in Marketing or Business Administration
Min. 2-3 years of work experience in marketing/product management (ideally FMCG industry)
Excellent communication skills, written & spoken
German native speaker & English fluent (written & spoken)
Proactive self-starter mentality, with entrepreneurial attitude, able to work autonomously
Project management skills
Presentation skills
Computer skills (all MS Office applications) & digital affinity
Passion for food, trends and food retail market
Team player
Flexibility to travel (1-2 days/month)
Other Soft Skills That Drive Success In This Role
Analytical skills: numbers affinity & consumer understanding
Operational excellence: planning & priorization
Strategic thinking: painting a compelling vision of the future
Persuasive: build strong argumentations & engage/convince commercial team
Good teamplayer: good communication & listening skills, open-minded, understanding of cross-cultural differences
What We Offer
Competitive salary
Employment contract and stable employment (permanent role)
Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
Opportunity to work independently in a challenging and international environment
Open and friendly colleagues
Partial working from home is possible
Join McCain Family! Apply now.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
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Job Family: Marketing
Division: Continental Europe
Department: Retail Marketing Germany Austria Switz
Location(s): DE - Germany : Hesse : Eschborn
Company: McCain GMBH