About the job
At Greener by Default, you will be working towards the ambitious goal of completely transforming institutional foodservice - and the food system as a whole - by making plant-based food the default.
We recognize that the fate of humans, animals, and ecosystems are bound together, and strive to create a food system that will allow all life on earth to flourish. In order to achieve our vision, we develop strategies rooted in science, sustainability, and inclusivity to empower institutions to serve plant-forward food.
Position Objective:
Plant-based defaults have the potential to impact millions of meals, thereby transforming community health, institutional procurement and societal norms. As the Communications Director, you will drive Greener by Default’s communications strategy to spotlight our work- enhancing our reputation with stakeholders and the media- and cement our reputation as a respected leader, snowballing our institutional impact by amplifying our programmatic successes.
Primary Responsibilities and Duties:
Establish and drive a multi-channel communications strategy to engage target audiences effectively.
Prepare and manage all communications material, ensuring consistency and accuracy.
Develop a strong brand voice and maintain brand integrity across all platforms.
Foster media relations by establishing contacts with reporters, influencers, and community leaders.
Lead a team of communication, marketing, and design professionals (contractors) to deliver creative and impactful solutions.
Collaborate in the creation of digital, video, audio, and print content that resonates with the target audience.
Monitor engagement metrics across platforms and use data-driven insights to optimize communication strategies.
Manage all aspects of the company newsletter, including preparation, drafting, and analyzing metrics.
Management and monitoring of all social media channels.
Individual Attributes Required
Intellectual integrity: Provide information rooted in science, adapt messaging based on the latest behavioral research.
Ambition: Create a media strategy that supports GBD’s goal to boldly drive change within institutional foodservice norms.
Open communication: Continuously seek out new information and dialogue, cultivate trust with staff and partners.
Foster inclusion: Meet people where they are, strive to understand and acknowledge the different cultural contexts within which you’re working, hold space for divergent perspectives.
Growth mindset: See challenges and mistakes as opportunities to adapt and improve. Continuously strive to hone your expertise and refine your skills in order to best serve the organization’s and client’s goals.
Position Requirements:
3 years of communications, marketing or public relations experience
3 years of experience managing digital content
Strong proficiency with copywriting
Familiarity with social media platforms and social media marketing
Proficiency with LinkedIn marketing
Experience with search engine marketing, Google Analytics, and Google AdWords
Impeccable copywriting and copy editing abilities
Excellent verbal communication and presentation skills
Prior experience managing employees
Great people and networking skills
Commitment to the organization's mission, vision, and strategic plan
Passion for sustainable food systems and plant-based food
Self-motivated, able to work independently and take initiative
Ability to work collaboratively with a team
Strong organizational skills and attention to detail
We prefer candidates who have the following:
Established connections with journalists
Strong proficiency with graphic design, including familiarity with Adobe Creative Cloud and Canva
Relevant degree/credentials
We strongly encourage people of every color, orientation, age, gender, origin, and ability to apply. Because we value a diverse workplace, we prioritize an inclusive climate during the application process and after you join the team. We encourage candidates with most of the above qualifications to apply; we do not expect all candidates to fit this job description 100%.
Reports to:
Katie Cantrell, CEO
Compensation:
This is a salaried employee position paying $75,000 to $85,000 per year, depending on experience and credentials
Benefits
Health, Dental & Vision Plan
401k plan, with a dollar for dollar employer match up to 3%
$150 monthly cell phone and internet expense reimbursement
$500 annual office equipment stipend (can be rolled over)
20 vacation days per year, 14 paid federal holidays, 8 sick days and 1 personal day per year, to be used during your birthday month
Location:
This is a remote position. We are currently only able to hire employees who can work in the U.S.
To Apply
In order to apply, please fill out this form (https://docs.google.com/forms/d/e/1FAIpQLSfqMUKPbwH0uhHT0opYwDuRh8yyV3z5AIwql0Ha6E-EmDJtBg/viewform). We will not consider any candidates who have not filled out the form. Please do not contact us via email or message to apply. Applications will be accepted on a rolling basis until the position is filled.
