Our Manifesto

At Heura we are food activists, and our mission is to provide a solution that leaves animals out of the equation, while feeding millions of people in a sustainable way. Technology gives us the opportunity to build a food system that not only solves our current challenges but also responds to our values.

We also know that great goals can only be achieved by diverse teams of people with different backgrounds, perspectives, orientations, abilities, food tastes, dress sense, and time zones - we don't just accept our differences; we fully support and celebrate them.

But ultimately, we all have one common goal: accelerating the protein transition.

And that’s why we are looking for a Head of Retail Iberia! To join the Good Rebels team and help us achieve our mission through identifying business opportunities in the modern trade channel in Spain as well as designing the right strategy for the main key accounts. You will implement the right levers in order to reach the company goals in terms of distribution, net sales, market share and profitability. You will also lead our amazing KAMs team.

Your Challenge

Consolidate Heura as the main partner of the category for each client, in each country, through a good win-win relationship that turns us into the category captain for each one of them. It’s crucial that you develop a good relationship with all the key people of each key account.

Developing the strategic retail plan for each client you will be managing, setting the strategic goal of every top retailer in every sub-channel.

Developing together with the Trade Marketing team persuasive selling stories for all the hierarchical levels of each client in order to accelerate and unlock negotiations.

Set up the right objectives for each client plus design and implement an annual plan that allow Heura to reach these goals. Design the promotional plan and analyze the ROI in order to identify potential improvements.

Analysis and presentation of the results regarding the key account performance

Administrative tasks related to the commercial management: handling charges, pricing...

Sales Team Development: Lead and develop sales teams dedicated to the supermarket channel, providing guidance, training and resources to achieve sales and distribution goals.

Performance Analysis and Reporting: Evaluate the sales performance of the retail channel in Iberia by analyzing key data and metrics, such as sales, market share, product penetration and profitability. Prepare regular reports of results and trends for management and other relevant stakeholders.

YOU WILL FEEL COMFORTABLE, ENJOY AND DO GREAT AT THIS ROLE IF YOU HAVE:

A Caring attitude towards our mission and see it as a “personal” problem to be solved professionally.

To better align with our commitment to positive impact, we encourage the use of eco-friendly transportation modes. As such, company cars are not offered as perks at Heura.

Desire to help, assist and solve people's needs with a GoodVibes attitude.

Passion for the business and a deep understanding of it to make sure your job at this role is aligned to business needs and goals.

Previous experience in similar roles, ideally at an FMCG company or a high-growth startup.

+7 years managing top Retail accounts.

Previous experience in team management.

Prior experience in trade marketing positions.

Excellent negotiation and building-relationship skills.

Business-focus person with financial & analytical skills.

Result and performance oriented person with a strong consumer centric thinking.

Activator with great leadership skills to push key project in order to drive targeted results

Flexibility and ability to survive in an ever-changing structure. Flexibility to operate in grey areas which have not been assigned to a particular department

An analytical, critical thinking and problem-solving mindset to approach everyday challenges.

Ability to prioritize and anticipate opportunities

Excellent verbal and written communication skills in both English and Spanish.

Ability to create strong and trustful relationships with internal and external stakeholders.

Heura Life Benefits

To make this world a better place is hard work, so we support our Dream Team with:

Culture of freedom, responsibility, and constructive feedback

An entrepreneurial environment that encourages innovation

Regulatory local labor days + 5 extra ones for Vacations!

Flexible working environment

Private Health Insurance or Medical Allowance

Organic coffee, tea & plant-based drinks (in local offices)

Discounted gym memberships

Discounts on Heura’s products

Flexible retribution with Cobee (in Spain)

After-work gatherings and other cool company events (in local offices)

and…

…Working with top-talented and amazing Good Rebels! 👇🏽

We are good, non-conformist rebels: we question the status quo and reject "that’s the way it’s always been done", therefore promoting constant change. We look for the greatest positive impact on the planet, and we know we have the power to create a new reality.

We are owners, so we take initiative and bring solutions to the table. We are humble learners and know that being under construction is fine. We help each other grow through feedback showing uncompromising transparency and vulnerability. . We value other points of view because we know that a diversity of opinions makes us greater.

We are constantly learning, and we thrive on understanding each other better every day, on putting ourselves in someone else's shoes.

None of this would make sense if we didn’t enjoy the journey. We smile and celebrate every day because we are passionate about our work and our mission.

We think big and bold and are always looking for the “WOW” in everything we do, and we work to exceed everyone’s expectations (colleagues, customers, consumers, and society).

If you see yourself here and can meet the essential requirements, we would love for you to apply. Or, do you know someone who would be a perfect fit? Let them know!

Our mission is to build a net-positive food system by accelerating the protein transition with the ambition of not just being an alternative to current problems but successors by creating value chains that integrate what matters and empowering people to be part of this change.

Heura Foods

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Head of Retail Iberia